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How do I create effective dashboards in HubSpot?

📊 How to Create Effective Dashboards in HubSpot: Step-by-Step


  1. Start by Creating a Dashboard

    • Navigate to the Dashboards section in HubSpot.

    • Click to create a new dashboard.

    • Choose from predefined dashboard templates (e.g., Sales, Marketing, Service, etc.).

    • Review the default reports included with each template.

    • Select your desired dashboard type (e.g., Sales Dashboard), select all default reports, and configure visibility settings (e.g., everyone, specific teams or users).

    • Click Create Dashboard.

  2. Review the Dashboard Contents

    • Open the newly created dashboard.

    • Review the included reports (note that if you're using a sandbox, some reports may show no data).

    • Delete any irrelevant or empty reports by clicking the delete icon on each.

  3. Customize Layout and Visuals

    • Resize reports by dragging from the bottom-right corner.

    • Reposition reports using drag-and-drop to make better use of screen space.

  4. Edit and Filter Individual Reports

    • Click on a report to open the editor.

    • Use built-in controls to:

      • Change date range (e.g., "Last 30 Days" to "This Year").

      • Switch time aggregation (e.g., daily to monthly).

      • Apply Quick Filters or Advanced Filters (e.g., filter by Deal Stage or Pipeline).

    • When finished, close the editor and choose to update the existing report if needed.

  5. Adjust Report Type and Display Options

    • Within the editor, choose different visualization types (e.g., switch from line graph to column graph).

    • Configure properties such as totals, data breakdown frequency (e.g., monthly, quarterly), and chart display.

  6. Explore and Add More Reports

    • Go to the Reports area in HubSpot.

    • Select Create Report.

    • Explore available options in Analytics Tools and Prebuilt Reports by HubSpot.

  7. Select and Customize Prebuilt Reports

    • Choose from options like Deal Reporting, Sales Velocity, Forecasts, and Historical Snapshots.

    • Click into a report (e.g., Average Deal Size) and review the "About" tab to understand the data sources and structure.

    • Customize the time range, frequency, and filters (including advanced filter logic using AND/OR conditions).

  8. Add Report to Your Dashboard

    • After customizing the report, click Save.

    • Choose Add to Existing Dashboard and select your desired dashboard (e.g., Sales Dashboard).

    • Click Save.

  9. Finalize and Review Dashboard

    • Return to the dashboard to confirm the new report has been added.

    • Resize or reposition as needed.

    • Your dashboard is now updated and ready for use.