📊 How to Create Effective Dashboards in HubSpot: Step-by-Step
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Start by Creating a Dashboard
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Navigate to the Dashboards section in HubSpot.
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Click to create a new dashboard.
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Choose from predefined dashboard templates (e.g., Sales, Marketing, Service, etc.).
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Review the default reports included with each template.
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Select your desired dashboard type (e.g., Sales Dashboard), select all default reports, and configure visibility settings (e.g., everyone, specific teams or users).
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Click Create Dashboard.
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Review the Dashboard Contents
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Open the newly created dashboard.
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Review the included reports (note that if you're using a sandbox, some reports may show no data).
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Delete any irrelevant or empty reports by clicking the delete icon on each.
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Customize Layout and Visuals
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Resize reports by dragging from the bottom-right corner.
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Reposition reports using drag-and-drop to make better use of screen space.
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Edit and Filter Individual Reports
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Click on a report to open the editor.
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Use built-in controls to:
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Change date range (e.g., "Last 30 Days" to "This Year").
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Switch time aggregation (e.g., daily to monthly).
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Apply Quick Filters or Advanced Filters (e.g., filter by Deal Stage or Pipeline).
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When finished, close the editor and choose to update the existing report if needed.
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Adjust Report Type and Display Options
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Within the editor, choose different visualization types (e.g., switch from line graph to column graph).
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Configure properties such as totals, data breakdown frequency (e.g., monthly, quarterly), and chart display.
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Explore and Add More Reports
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Go to the Reports area in HubSpot.
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Select Create Report.
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Explore available options in Analytics Tools and Prebuilt Reports by HubSpot.
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Select and Customize Prebuilt Reports
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Choose from options like Deal Reporting, Sales Velocity, Forecasts, and Historical Snapshots.
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Click into a report (e.g., Average Deal Size) and review the "About" tab to understand the data sources and structure.
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Customize the time range, frequency, and filters (including advanced filter logic using AND/OR conditions).
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Add Report to Your Dashboard
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After customizing the report, click Save.
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Choose Add to Existing Dashboard and select your desired dashboard (e.g., Sales Dashboard).
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Click Save.
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Finalize and Review Dashboard
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Return to the dashboard to confirm the new report has been added.
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Resize or reposition as needed.
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Your dashboard is now updated and ready for use.
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